The Captivating Vision of the PUMP! 2025 LookBook Calendar
The 2025 PUMP! LookBook Calendar isn’t just a showcase of our collections, it’s an invitation into a world of diverse beauty, bold designs, and unforgettable stories. With each page, we bring to life the essence of PUMP!: a celebration of individuality, creativity, and undeniable allure.
Behind the Lens: A Global Perspective
Each photograph in the calendar reflects the artistry of talented photographers from across the globe, capturing the unique essence of our collections.
Michael Oliver Love worked his magic in a Cape Town studio, using shades and shadows to convey the clean, bold lines of the Whisper Collection, blending creativity and precision.
Jake O’Donell brought variety to the table with two distinct approaches: at the beach for the Water Thongs campaign, and then indoors for the Round 2 Collection in a studio and a luxurious Malibu house.
In the heart of NYC, Aldrin del Carmen contributed to the city’s narrative, seamlessly weaving PUMP!’s bold energy into the backdrop of its bustling streets.
Gabriel Ponton explored three distinct styles in Medellín: a modelesque approach for the Classic Collection indoors, a vibrant and stylized shoot with bold backgrounds for the Thongs, and dynamic sportswear photography in a sports complex for the Socks and Striped Tanks collections.
Jonathan Álvarez captured the playful and dreamlike aesthetic of the Funtopia collection, creating images that feel as exciting as the pieces themselves.
Longtime collaborator Attila Kiss and PUMP! creative Andrés Lopera delivered artful imagery that elevated the entire project.
The calendar is a celebration of creativity and global storytelling, blending indoor and outdoor shoots to create a striking contrast between intimate studio settings and adventurous outdoor locations.
The PUMP! models
From seasoned pros to first-timers, the models featured in the LookBook Calendar bring a mix of personalities, perspectives, and styles. We celebrate diversity—not only in background and body type but also in the unique energy each man brings. Some exude a confident edge, while others showcase a more relaxed charm.
We take pride in highlighting all kinds of talent, giving everyone a chance to shine. Whether it’s a smoldering gaze or a cheeky smile, each model brings PUMP!’s vision to life while showcasing our designs in their own distinct way.
Diverse Locations, Diverse Stories
From bustling city streets to serene coastal cliffs, the shoots featured in the LookBook Calendar take you on a journey around the world. Our collections come alive in settings as varied as a quiet studio in Cape Town, an airy Malibu house, or a sports complex in Medellín. Whether indoors or outdoors, each shoot tells its own story and reflects the adventurous, daring spirit of PUMP!
Made by Us, Inspired by You
The 2025 LookBook Calendar isn’t just about our team—it’s also about you. Every year, we select the best contributions from our loyal community of fans to be featured in the calendar. Your creativity, passion, and support inspire us, and we’re proud to celebrate your love for PUMP! by making you a part of this project.
Why Making the Lookbook Yours
Packed with exclusive shots, unreleased previews of collections like Round 2, and curated moments that go beyond the frame, the LookBook Calendar is more than just a calendar—it’s a testament to bold design, diverse beauty, and global inspiration. Whether you hang it, use it as a coffee table centerpiece, or flip through it for motivation, it’s designed to make a statement.
The 2025 LookBook Calendar is free with any purchase at WEARPUMP.COM. Get yours and immerse yourself in this unique world today!
