CANADIAN UNDERWEAR BRAND, PUMP! UNDERWEAR, CREATE SPORT-INSPIRED STYLES THAT WORK SEAMLESSLY FROM THE GYM TO THE STREET.

With the use of bright and bold colours, an exclamation mark in the logo and a chunky 50mm waistband that you can’t miss, it’s clear to see that a wearer of Pump! means business.

Not only is the underwear stylish but it is also functional; using light-weight (yet strong) materials such as mesh to ensure the underwear is both breathable and flexible. Pump! Underwear is for an active man.

The use of elastane amongst the cotton also makes sure that the underwear is more supportive, making these garments ideal for runners and gym-goers alike. The solid stretch-cotton pouch promises comfort with a softer feel to those key areas, while staying supportive with sporty tailoring and clean lines.

As well as being a great match for gym-goers, Pump! are also bang-on trend. Clean whites are a huge trend this season, appearing on catwalks around the world. New York catwalks for example:

Image credit: Fashion Beans

So to follow this trend and keep your underwear as clean as your outfits, we highly recommend these Pump! Underwear bright whites: