Glitch by PUMP!: A bold new reality in men’s underwear
What happens when digital chaos meets intentional design? You get Glitch, the latest collection by PUMP! that reimagines men’s underwear through the lens of disruption, distortion, and expression.
Inspired by the early internet era, think pixel drag, VHS fuzz, and corrupted code. Glitch is a collection that doesn’t just break the mold. It scrambles it entirely.
Enter the Glitch
This capsule line brings four essential cuts to the table: brief, boxer, thong, and backless trunk. Each one printed with a custom-designed, sublimated glitch pattern that turns technical error into visual attitude.
The garments are made using CoolTouch cotton and a breathable stretchy Mesh that ensures comfort without compromising edge. Paired with strong elastic bands and contrast piping, each piece is engineered to fit like a second skin while standing out like a digital anomaly.
Whether you’re into sleek briefs or ready to go all-out in the new Glitch thong, this collection invites you to wear boldness, without needing to say a word.
Capturing the Glitch
Shot in a Paris studio by fashion photographer Christian Oita, the Glitch campaign focuses on sharp lighting, clean backdrops, and controlled chaos. Each frame lets the visual intensity of the print do the talking.
The models, Danylo Nykyforov, Leonardo Hanna, and Niccolò Fortini brought their own energy and attitude from Paris, Madrid, and Milan respectively, reflecting the diversity of expression at the core of the collection.
The styling, led by Jacopo Fiorentino, amplified each look with subtlety and confidence, while Tsuyoshi Tamai handled grooming and makeup with just the right amount of polish and edge.
Together, the team created a visual world that feels glitched, yes, but also grounded in realness, body, and presence.
Why Glitch?
Because not everything has to be polished. Not every message needs to be clean. Glitch embraces the idea that flaws, noise, and unpredictability are part of the signal, not the interference.
It’s for those who refuse to follow the default, and instead choose to rewrite it, pixel by pixel.
The Details
Available styles: brief, boxer, thong, backless trunk
Material: CoolTouch cotton & Breathable Mesh for softness and stretch.
Print: Custom glitch-inspired sublimated design
Fit: Supportive, accentuating, and unmistakably PUMP!
Ready to Break the Pattern?
The Glitch Collection is available now, online and ready to disrupt your top drawer.
Shop the full line and find the cut that fits your signal.
